creative strategy / design / communications
creative strategy / design / communications
Face the river
Brought on as strategic creative director for the release of Face The River, a deeply personal album about the loss of his parents, and two consecutive tour rollouts: Full Circle Tour and Face The River Summer Tour. Partnered closely with management and the artist's team to build a narrative and visual world that honored the album's subject matter across the full album and tour cycles.
Scope
Brand & Narrative Strategy, Art Direction, Tour Strategy, Social Strategy & Planning
Client
Gavin DeGraw
Brought on as art director for #FightLyme with Avril & Friends, a virtual benefit concert produced at the height of the pandemic to raise funds and awareness for The Avril Lavigne Foundation and Global Lyme Alliance. Created the event's entire visual identity and creative direction, turning a pandemic-era livestream into a benefit moment with real cultural reach.
Learn More About Lyme Disease | Rolling Stone Coverage | iHeart Radio Coverage
#FIGHTLYME with avril & Friends
Scope
Art Direction, Visual Identity, Event Strategy, Pitch Development, Merchandise Design, Event Production Support
Client
The Avril Lavigne Foundation
Long-term strategic creative partner to the band, embedded with management and the band on tour, album, and brand identity that built a clearer creative signal across everything fans saw. When the original 2020 tour went on pause, worked in lockstep to bring their ideas to life visually, keeping the band connected to fans through the uncertainty. Took and flourished what existed in the Strange Days album world, and curated it into a cohesive, elevated creative direction that ran across every piece of content, including social grid strategy and design, album rollout campaigns, custom artwork for every track, physical music packaging, and a full merchandise line.
Listen to the album & see the custom visualizer artwork for each track
Strange days
Scope
Brand & Narrative Strategy, Art Direction, Social Strategy & Planning, Packaging Design, Branded Content, Merch Design
Client
The Struts
#IWALKWITHANTHONY
WWA has been a fourteen-year partnership and one of the most personal relationships of my career. Brought on to lead 360 creative for #IWalkWithAnthony, a four-week virtual fundraising and advocacy campaign. Built around a celebrity PSA and a premium online auction of experiences and memorabilia, the campaign united supporters including Jerry West, Tua Tagovailoa, Ricky Martin, and Vernon Davis, with all proceeds funding rehabilitation, caregiving, and emergency support for individuals and families affected by SCI. Shaped the campaign's narrative framing and built the pitch decks and onesheets that brought the celebrity coalition and sponsors on board. Created the visual identity, co-wrote portions of the PSA script and directed its art, and designed the #IWalkWithAnthony merchandise worn by the celebrity participants.
Scope
Narrative Strategy, Creative Direction, Visual Identity, Campaign Design, Pitch Development, Script Development, Merch Design
Client
Walking With Anthony
