Glad you’re here!

Here’s a bit more about me: Originally from northern NJ, I got my start at A&M Octone Records in NYC during a summer internship in ‘08. I fell in love with it and never turned back. After undergrad, I moved to LA to deepen what I knew via a second degree in design, this time specifically for entertainment. From there, I was boots on the ground absorbing everything I could along the way.

Since then: I've spent fifteen years inside entertainment, but I've always been drawn to the spaces between industries. Major labels, direct work with artists, management and touring teams, creative agencies, celebrity-driven nonprofits, startups, health & wellness companies and everything in between. The work has traveled in ways further than I imagined. Global tours, campaigns, my handwriting tattooed on a superfan's arm, and an exhibit I designed for The Avril Lavigne Foundation lived inside The Louvre Abu Dhabi during the Global Health Forum.

How I work is simple to describe and harder to fake. I think in stories. I care how things feel, not only how they look, and I want them to feel intentional and authentic. Aesthetics, for me, are a philosophy. I catch the small social cues most people miss, and I read tone the way other people read data. I can spend an hour talking about typography, branding, creative strategy, or reputation, then pivot into launch timelines, A/B testing, or audience behavior with the same curiosity. I want to know why something works, not just that it does. And I feel most alive when they all overlap.

Non-profit is something I’m invested in. I care about people and society, and I want to make the world a little brighter if I can. Some of the work I'm proudest of lives here.

What's next is more of that, with the volume up to 11. What happens when two existing worlds unexpectedly touch? Not collaboration for collaboration's sake, the right connection. Unexpected spaces where the values match the work, and moments that naturally form passionate new audiences.